As part of our class group assignment we were given a task to do a Facebook Campaign for a week.The objective was to experience on how to do the campaign, whether we will hit our target or not of the campaign. When I first heard this from Prof. Bong even during our first class when he discussed the course outline, I asked myself, can we really do it? I never did on my FB post a campaign, usually I just shared information on any post I've read or about the places or activities I did. The campaign would be my first post if ever on my timeline.
The role given to me was to be the Analyst, aside from the analytics, I need to create the and place the adds. Since it was my first time to place the adds, I have some learnings. At first, I thought the budget I'll be assigning was the budget for the whole add, but its not, it was the budget per day per add. Luckily, I can change the budget daily depending on how we would want to run the adds, this feature was really a big help for the advertisers.
The experience I had with my group was really memorable, even if we never had a chance to meet prior our add, we worked as a team, despite some challenges, like the common time, the expectations from each role, still we managed to overcome them.
I'm very proud to share the output that we have... Special thanks to my team, Inky and Freddie, who were of great support to finish this campaign. Looking forward for our final presentation which is the Digital Marketing Plan ...
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